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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

platform (search and online), data analytics, customer relationship management and agency management within ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

officer at agency WCRS, which formerly handled the Vertu account. VERTU: THE FIGURES 300 ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

MOBILE MATTERS Steve Richards ( @chips11 ), MD of specialist social-media agency Yomego ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ... by creating auction rules around their inventory. At the same time, agencies can minimise wastage inherent ... on an RTB basis,' says Tim Cross, display director at performance marketing agency Netbooster, which uses ...