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Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

officer at agency WCRS, which formerly handled the Vertu account. VERTU: THE FIGURES 300 ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

advertising agency. Last year the company ran an ad to celebrate Yorkshire Day as part of a Yorkshire ...

Social media: how your research can get the most out of the world's biggest focus group

By David Benady, 23 March 12, 12:00

and reactions emerge online. Tom Poynter, chief executive of agency Iris Worldwide, argues that brands have ... . Activision worked with social-media monitoring agency Brandwatch to track online buzz around this and other ... of Activision titles. The agency created search strings and tailored dashboards to monitor commentary. For Call ...

ISBA Conference: Mobile can become 'seventh mass media'

By Daniel Farey-Jones, 21 March 12, 01:07

tempered the buzz around mobile with data on adspend from agency holding group Interpublic showing it would ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a ... at PAA and the agency s senior copywriter Jon Leney. Click to enlarge ...