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Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

The Aurora-owned fashion retailer has appointed creative agency ODD to create a year-long integrated marketing campaign, repositioning it as a shop for "lifestyle moments". The campaign, which launches tomorrow (26 January), will run across digital, outdoor, point of sale and in ...

Christmas shoppers drawn to 'theatre' of high street, claims report

By Nicola Clark, 22 December 11, 10:30

marketing agency Live and Breathe suggests that lavish Christmas windows are putting the theatre back ...

Brand backers await World Cup 2018 decision

By John Reynolds, 02 December 10, 09:07

. Andy Anstey, consultancy director at Limelight Sports, the sport's agency that runs events including ...

Revolution publishes vodka calendar to showcase online shop

By Loulla-Mae Eleftheriou-Smith, 19 November 10, 09:56

The vodka shop, Revolutionvodkashop.com , developed by agency Ripple Effect, goes live this week and enables customers to buy gift vouchers to spend on food, drinks and parties at the vodka bars. The 'Revolution Vodka Girls' charity calendar has been produced to mark the launch of the site, using female bar ...

Daily Star gets ruthless

By John Reynolds, 16 June 10, 12:00

agency Total Media, says: 'Northern Shell (the Daily Star's owner) has invested heavily in the title ... -ball with agencies and walking away from business, which is a good sign for its publisher.' One potential stumbling ... Star Sunday, which sells fewer than 350,000 copies. Paul Thomas, former head of press at media agency ...

COI confirms 'at least 50%' cuts in Government adspend

By Joe Thomas and Gemma Charles, 02 June 10, 06:00

agencies that Government advertising expenditure could fall "by at least 50%" during this financial year ... agencies that the advertising and marketing plans have been put in place to deliver savings of around 160m ...

Sector insight: Chicken and burger bars

By Jane Bainbridge, 19 May 10, 12:00

Standard Agency's Healthy Food Code of Good Practice, which requires them to improve the nutritional ...

The Revolution Awards - the 2010 winners in full

By Sarah Johnson, 12 April 10, 02:00

successful compare the meerkat' campaign. The coveted agency of the year prize went to AKQA for the second year running after judges recognised the agency's consistently high levels of innovation and creativity ...

Dr Martens uses music to build online presence

By Joe Thomas, 23 March 10, 10:48

The activity, devised by creative agency Exposure, marks the footwear brand's 50th anni versary ... . The site, created by agency Love, will also feature behind-the-scenes footage and photographs ... and Sex Pistols bassist Sid Vicious, wearing the footwear in heaven. The agency behind the campaign ...