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Helen Edwards: Agencies and accusations of plagiarism

By Helen Edwards, 15 February 12, 08:00

Advertising agencies in the habit of 'curating' ideas rather than creating them run the risk ... Advertising agencies like to celebrate the creativity that defines them. It is why clients commit ... to the industry mantra, that clients cannot do for themselves. Yet many agency teams are not so much creators ... be easily done with or without a specific brief in mind, agency teams around the world are sitting on film ...

Are marketers too fickle when it comes agency relationships?

By David Benady, 03 February 12, 10:00

Some of the UK's biggest brands are built on long-standing relationships with agencies, so ... Many leading businesses have relationships with their ad agencies that stretch back decades. JWT ... agencies as a badge of pride and a reflection of their commitment. Sticking together through thick and thin ... with your ideas.' Compared with the restlessness of brands that review their agencies every three years ...

Agency of the Year: Media Agency of the Year - Best of the rest

14 December 11, 12:00

-up spot in Marketing's Media Agency of the Year award. In a tough market, it increased its revenues ... -business conversion rate and contributed to a 42% increase in pre-tax profits for the agency. The management board ... bursary to every member of staff to learn a skill of their choosing. The agency is successfully forging ...

Experiential Agency of the Year: TRO

By Loulla-Mae Eleftheriou-Smith, 13 December 11, 09:00

and effectiveness, resulted in a superb year for the agency, writes Loulla-Mae Eleftheriou-Smith. ... WINNER TRO has been named Marketing's Experiential Agency of the Year 2011, the first time ... for clients and the industry, through tools, forums and training. The agency, which also topped Marketing ... -event work to it following a competitive tender in January. The agency built a team from scratch to work ...

Agency of the Year 2011: The Judges

13 December 11, 09:00

This year's panel of judges for Agency of the Year 2011 included: ... joining the APA in 2004, Hutchison worked at media agency Starcom, Sunday Business Publishing ... Peniston-Baines has advised Microsoft UK and Lloyds TSB on agency search and management, and worked for agencies Grey and HHCL. Tina Quelch, Head of operational excellence, Nationwide Quelch has ...

Contact Centre Agency of the Year: CPM

By Kim Benjamin, 13 December 11, 09:00

The agency has posted its best-ever growth figures and worked with a host of fresh clients as well ... , British Gas and Mercedes-Benz. The agency helped several companies improve their return on investment ... training and resourcing, but generated a further six-figure revenue sum for the agency. The judges ... /a 2008: The Listening Company 2007: The Listening Company From Marketing s Agency of the Year ...

Market Research Agency of the Year: Brainjuicer

By Gemma Charles, 13 December 11, 09:00

-breaking research agency to scoop Marketing's title for the second successive year, writes Gemma Charles. ... WINNER Brainjuicer has been named Marketing's Market Research Agency of the Year ... bought into this philosophy; he engages with the agency when he needs 'step-change thinking ... of repeat business. Globally, the agency now has more than 165 clients, predominantly big consumer ...

Field Marketing Agency of the Year: CPM

By Sarah Shearman, 13 December 11, 09:00

The market-leading agency's strong organic growth backed by extensive new-business wins ... , but it was CPM that clinched the title. While the agency is the market-leader in the category, with a turnover of 62.5m in 2010, it also achieved the greatest actual increase of the shortlisted agencies ... .5m of retained business. This year the agency has embarked upon a five-year growth strategy ...

Promotional Marketing Agency of the Year: Haygarth

By Matthew Chapman, 13 December 11, 09:00

The agency went from strength to strength in 2011, reeling in new business and demonstrating its ... finally been cracked by Haygarth , which has won Marketing's award for Promotional Marketing Agency ... ; the independent agency went from strength to strength during its 27th year of business. Led by chief executive ... Rogers, the agency's emphasis on its creative credentials is gaining ever-more recognition from clients ...

PR Agency of the Year: The Red Consultancy

By David Singleton, 13 December 11, 09:00

WINNER The Red Consultancy is Marketing's PR Agency of the Year, capping a notable 12 months ... . The agency impressed with a string of high-profile account wins and eye-catching campaigns, backed up by strong sales metrics. 'A refreshingly clear, honest and to-the-point agency,' was the verdict ...