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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

help with our marketing activity. We work with Deng's sponsors and management agency to develop ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

Marketing in February. Dom Hodge, planning director at specialist music marketing agency Frukt, agrees ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

that marketers and their agencies could do worse than follow. If you need to undertake a brand architecture ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

and agencies have been waking up to its possibilities. Financial services brands such as Allianz have been ... ,' says Martin Kelly, managing partner of Infectious Media, an agency specialising in the medium. 'It puts ... and search you are essentially dealing with Facebook and Google. Agencies like that simplicity.' Hitting ...