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Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

High times for booming energy-drinks sector

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:45

Slater, managing partner of innovations agency Bow Arrow. He highlights the 'baby-boomer' market ... director of branding agency Landor, agrees: 'Red Bull is as sweet as they come and that doesn't suit ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

(May 9) Latest May-02 Brand Agency/TV Buyer Recall rank ...

Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'

By Will Harris, 09 May 12, 12:00

Q: I'm a marketer at a cigarette brand. My MD is tearing her hair out over the possibility that we may have to remove branding from our packs. What should I be telling her to tell the board? Will Harris : On my first day as a graduate at an ad agency, I was told I had been allocated three accounts ...