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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

River wins brief to publish Co-op event magazine

By Nick Batten, 01 May 12, 10:34

River is thought to have won the business against a number of undisclosed agencies. The Co-operative Village is a series of summer events catering for families. Calling at five separate events throughout the summer, The Co-operative Village will bring together the Co-operative Group's family of businesses ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

" and directs customers to the products' microsite . The agency behind the campaign, The Red Brick Road ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... : On the Client Council that I started a year ago there are eight CMOs and six agency CEOs. I mix them up. I ...