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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

Donnelly. 'They are much more innovative and are managing more - much bigger teams of agencies, for example ... , Fielding warns that agencies risk being reduced to offering 'a random collection of cool stuff' rather than ... into the project, from the internal supply chain to creative agencies working on imagery and core messages ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

prominent brands and design agencies that are committed to championing and recognising achievements ... the opportunity to accumulate points towards Marketing s Design Agency of the Year. Work can be entered across ... ' expectations and demands. Brands and their design agencies are meeting these challenges and the Awards serve ...

What happens when you are too busy to go to the toilet

By Nicola Clark, 16 May 12, 03:00

at an advertising agency. This man has succumbed to the pursuit that has almost replaced the British obsession ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... brands, agencies and media we have never been more united or in a better place to prove our value ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ... by creating auction rules around their inventory. At the same time, agencies can minimise wastage inherent ... on an RTB basis,' says Tim Cross, display director at performance marketing agency Netbooster, which uses ...