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New campaign: United Airlines

25 August 04, 12:00

Client: United Airlines Advertising agency: Fallon Media agency: Mediaedge:cia United Airlines has taken over a 150m stretch of Bank Tube station corridor with 236 panels designed to simulate the interior of a plane. Targeting City workers on their way to and from work, the panels are designed to look ...

Sector Insight: short-haul airlines

By Jane Bainbridge, 09 September 09, 04:40

The recession has hit low-cost airlines, with passenger numbers flattening as consumers look to cut ... ;} When budget airlines such as easyJet and Ryanair first hit the UK market, travellers couldn't believe ... -frills short-haul airlines, and until last year, this was behind the boom in air travel as a whole. Yet over ... hobby, the no-frills operators should be in a better position than the full-service airlines ...

Airlines realise value of loyalty

By Alex Brownsell, 08 December 09, 08:30

LONDON - Airlines are focusing on wider reward schemes to ensure customer retention. ... for airlines to adapt to changing consumer habits. In the past 18 months, consumers and business travellers have cut back on air travel to cope with the economic downturn. Airline marketers have come to realise ... in choosing which airline they will fly with, a year-on-year rise of 1%. As well as earning WorldPoints ...

United Airlines returns to television

By DANIEL ROGERS, 02 May 02, 12:00

United Airlines is launching its first European TV ad campaign since losing two planes ... Airlines. It is third in the market with a share of 11%. Eschewing the slick and luxurious ads ...

SAS Airlines cuts business prices

27 October 04, 12:00

SAS Scandinavian Airlines is taking on easyJet and other low-cost airlines with a dedicated class

Sector Insight: Airlines - Steady ascent

By Jane Bainbridge, 10 August 05, 12:00

Having suffered a slump since 9/11, airlines are seeking to build on rising passenger numbers. ... the full-service airlines and some less profitable routes have been closed. A combination of rising oil ... . However, the dynamics of the sector are shifting, with low-cost airlines such as easyJet rapidly expanding, and traditional carriers such as British Airways and Virgin reducing capacity. The airlines are divided ...

Eurostar takes on low-cost airlines

By Daniel Rogers, 25 September 03, 12:00

with an aggressive campaign aiming to steal business passengers back from low-cost airlines. ... and 'city centre to city centre' advantages of Eurostar over airlines. It uses airline-style imagery ... -cost airlines are our only real competitors," said Mercer. "This is our most intensive campaign to date ...

Editorial: Airlines adopt brace position

By Richard Abbott, deputy editor, 12 August 08, 12:00

It is a fascinating time to work in airline marketing, as rival brands jockey for the strongest ... rivals into submission by means of sheer muscle. Slashing its marketing team made the airline no friends ... in marketing meetings, as rival airlines attempt to outfox both one another and the market's horrible decline ... campaign undermining the former's proposed transatlantic tie-up with American Airlines, which Virgin argues ...

Airlines' words curry little favour

By Jemima Bokaie, 30 May 07, 08:30

. Yet a new initiative, Flying Matters , brings together some of the UK s best-known airlines ... that accused the airline of flying in the face of their stated intent to behave in an environmentally ... airlines are concerned these may be extended to international flights should they be included in targets ...

Airlines to vie for premium passengers

By Jemima Bokaie, 12 February 08, 08:45

LONDON - Transatlantic airlines are set to make first- and business-class passengers their next ... American Airlines is to launch a TV campaign to promote its business-class service. The activity will feature the airline s $1.3bn ( 668m) international terminal at New York s JFK Airport as part of its push to become the leading airline serving the city. The work, by McCann Erickson, which also developed American ...