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Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall ... connection between the airline and the pleasure of travelling, whether for family holidays, business ... period, but reduced it from 153m to 112m despite an 87% increase in fuel costs. The airline ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels ... site over the course of 2012. The airline chief executive dressed in pyjamas for the launch ...

Cobra attempts to overtake 20 beer brands with £4m campaign

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 09:01

, International Airline Group (IAG) Walsh said the expected 8% hike in Air Passenger Duty (APD) in April ... airline partner of the London 2012 Olympic Games. Walsh told the Guardian : "We're spending billions ... " in 2011, and that as a result of the latest increase, the airline reduce the number of new jobs ...

Ryanair boss O'Leary hits back at ASA 'idiots'

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 08:22

the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA. ... Ryanair's annual charity calendar, which features images of the airline's female cabin crew ... for the airline's low fares, which featured images of women in their underwear taken directly from the calendar ... 'Leary countered that the airline sent the ASA copies of women's magazines Cosmopolitan, Marie Claire and Vogue ...

American Airlines targets affluent consumers with brand ads

By Loulla-Mae Eleftheriou-Smith, 08 November 11, 08:30

American Airlines will launch its first brand campaign for two years this weekend as it attempts ... a different persona to showcase a strand of American Airlines service offering. The ad is supported ... and managing director, EMEA sales and marketing, American Airlines, said: This new ad is interesting ...

Rising to the challenge

By Sally Alington, managing director, Blackjack Promotions, 19 October 11, 12:06

is not without its challenges, the biggest of which revolve around airline restrictions, such as Ryanair s hand ...

BA aims to inspire consumers with 'mission' ad

By Loulla-Mae Eleftheriou-Smith, 21 September 11, 12:45

to the BOAC period, and the airline as it is today. Thirteen working BA staff appear in the ad. Print ads ... in the ground" for the brand and that upcoming ads would focus on the airline's future. Abi Comber, head of brand engagement at BA, said the airline was already in the planning stages for its next Olympics ...

Virgin Atlantic unveils global ad campaign

By Loulla-Mae Eleftheriou-Smith, 01 October 10, 12:01

Virgin Atlantic launches its first major advertising campaign in the US today, as the airline looks ... The airline's debut TV advertising in the US will air during the major league baseball playoffs ... to highlight the experiences of flying with the private airline, accompanied by 'Feeling Good' by Muse ... the strapline "You're airline's either got it or it hasn't". It follows Virgin's 2009 "Still red hot" 25th ...

Behind the Rebrand: Virgin Atlantic

By Nicola Clark, 30 July 10, 02:16

of work at the airline giant which has set out to define exactly what the Virgin Atlantic brand is all ... in order to maximise impact across social media channels. In research the airline looked at hundreds of You ... of the airline's new Gatwick Clubhouse for its upper class passengers, part of an ongoing strategy to invest ...