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Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

marketing activity outlining the values and benefits of Lufthansa as an airline carrier, while pegging ... sold its loss-making UK regional and international airline BMI to International Airlines Group ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

with the spoils. So when a big airline account narrowed its list down to just these two, my old agency threw ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve ... across the airline's global markets. He will lead the strategy and delivery for the overall British ... and design manager at British Airways. He joined the airline in 2008 as the Club World brand manager ...

Ryanair celebrates 50% lift and record group profits

By Loulla-Mae Eleftheriou-Smith, 21 May 12, 09:30

Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m ... The airline s pre-tax profits leapt 50% from last year s 420.9m , according to International ... , while predicting the airline's fuel bill would rise by 320m ( 257m), with most of the increase "skewed ... announcement to openly knock the UK Government and the airline's competitors. He said: "Despite a rising ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

often been known to help load baggage on to planes, especially when the budget airline launches routes ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

spent 52m in the last financial year trying to seduce Brits overseas, while hotels, airlines and tour ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall ... connection between the airline and the pleasure of travelling, whether for family holidays, business ... period, but reduced it from 153m to 112m despite an 87% increase in fuel costs. The airline ...