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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a ... the airline when he joined a year and a half ago, to once again become a "service organisation". Van der ... airline" rang true. However, world events including 9/11, SARS and rising oil prices rises meant the 2000s was "quite a turbulent decade which had not left the airlines untouched". After a career in the hotel ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

over to official sponsors, and airline Emirates felt compelled to release a statement saying ... of strategy for the airline; its chief executive, Michael O'Leary, had previously labelled global warming 'horseshit'. In 2005, he said: 'The problem with the airline business is that it is mostly run by a bunch ...

Top German football club advertises in FT for shirt sponsor

By John Reynolds, 15 June 11, 12:33

,000 bulk copies those copies that are distributed for a nominal fee to selected hotels and airlines ...

British Airways partners with Microsoft to create Windows 7 app

By Loulla-Mae Eleftheriou-Smith, 25 May 11, 11:51

British Airways has teamed up with Microsoft to become the first UK airline to offer mobile ... to their handsets. BA customers are required to become a member of the airline s executive club, which is free ... is the only UK airline to provide app access across a greater range of mobile platforms, and underscores our ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... Airways, he led the department that in 2006 was accused of colluding with rival airline Virgin Atlantic ...

BA taps into Olympic connections

By Ed Owen, 05 May 11, 08:23

to be the 'Official airline partner'. BA lost its global marketer Kerris Bright in February , and has since opted to overhaul its brand in an attempt to re-engage with customers , with ads expected to focus on the airline ...

Virgin Atlantic partners Samsung for Tab launch

By Mark Banham, 04 November 10, 11:05

at the airline's Clubhouse at London's Heathrow Airport.

Ryanair wins battle to take control of I Hate Ryanair domain

By Loulla-Mae Eleftheriou-Smith, 13 October 10, 12:50

.co.uk, to the airline, after running commercial ads on the site. ... airline". Ryanair took Tyler to the domain name tribunal, after lodging a complaint about the site in April. The airline claimed that the ihateryanair site took unfair advantage of its name and held ... to make money. Jane Seager, the adjudicator, said: "Whilst the links to other airlines may be seen ...

Out of home top of mind

By Suzy Bashford, 21 September 10, 09:00

and attendance at events rises by about 40%. - Monarch Airlines: gated message The airline wanted ...

Yahoo! and Expedia launch travel partnership

By Sarah Shearman, 12 August 10, 03:40

Yahoo! Travel is a co-branded search tool, allowing users will to find travel and accommodation deals on more than 123,000 hotels and 450 airlines, using Expedia s "e-packaging" search technology and filtering system. It also features a "deals module", which updates travel offers in real time and gives ...