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MasterCard unveils PayPass digital wallet
Airlines and Barnes Noble, while in the UK, PayPass services will be rolled out by Metro Bank. ...
KLM launches nine-month Facebook initiative
KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base ... KLM launched a campaign simultaneously with airline Air France, which is part of the same group ...
Editor's Comment: Calm reaction vital in a social-media storm
(page 24). Her dismissal of Ryanair as not being in her airline's competitive set is a clever riposte ...
The Revolution Awards 2012 - winners in full
airline by affilinet and nonstopConsulting Best use of data visualisation BAFTA Flickometer 2011 ...
Air New Zealand gives consumers cashback for social media plugs
The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...
Brand barometer: UK airlines, which one is most prominent online?
British Airways is the subject of the largest number of discussions, and Flybe was more discussed than Virgin Atlantic
Ryanair bets on 888.com deal
on the budget airline's website that offers customers the chance to win flight vouchers. ... airline was slammed by the Advertising Standards Authority for cashing-in on two press ads featuring ...
The seven sins of content marketing
, and aims to espouse the values of a lifestyle, newsstand magazine. Arnold contends that many airlines ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
the benefits of booking with Thomas Cook, whether the price mark, quality of meal on the airline, or other ...
EasyJet enters mobile arena with 'Speedy Booking' app
Low-cost airline easyJet is launching its first mobile app, which enables consumers to search ... European routes through what easyJet claims is the 'fastest -airline app'. Peter Duffy, marketing ...
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