Search Results for: Airlines

Search headlines only Include Brand Republic articles

Results 1 - 10 of 14 matching results

Sort results by: relevance | date

Results per page

1 2

'I'm our marketing director', says Ryanair boss Michael O'Leary

By Loulla-Mae Eleftheriou-Smith, 06 March 12, 08:30

Michael O'Leary, chief executive of Ryanair, has dismissed the possibility of changing the airline ... Speaking exclusively to Marketing, O'Leary said Ryanair invests "nothing" in advertising because, he claimed, it has the lowest fares on the market. He said the airline had no plans to hire a ... their activity has boosted the whole aviation industry. The outspoken airline boss dismissed BA's 'To Fly ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

as Ryanair. As the airline's spokesman delicately put it once: 'We are driven by price and we don't need a ...

Sponsorship Agency of the Year - Fast Track

By John Reynolds, 13 December 11, 09:00

, including Singapore Airlines and Halifax. High-profile campaigns included work for Xerox and Nintendo ...

Branding Agency of the Year: Interbrand

By Rachel Barnes, 13 December 11, 09:00

as part of the airline's new 'To fly. To serve.' brand campaign. Interbrand was briefed to help build 'supporting behaviours' among BA staff, including creating an internal visual style to reflect the airline ...

Virgin Atlantic campaign - From brief to browser

By Staff, 15 February 11, 12:00

this year to 10m. The airline recently suffered the worst financial losses in its 26-year history ...

Virgin Atlantic in brand identity refresh

By Mark Banham, 29 July 10, 12:05

Atlantic fleet has not been redesigned since 2005, and is part of a brand refresh led by the airline ... invested in." Ridgway added that the new livery would make the airline, "stand out" from the crowd, "in ...

Customer Publishing Leagues 2010

By Robert McLuhan, 16 June 10, 12:00

. Chief executive Jeffrey O Rourke. 99% consumer, 1% B2B. Clients include United Airlines, KLM, Brussels Airlines. www.ink-publishing.com Redactive Media Group Founded 1981. Privately owned. Chairman ...

The week in Marketing: 28 October 2008

By Staff, 28 October 08, 09:00

. Zoom chief's launch The former UK head of failed airline Zoom is setting up a short-haul airline ...

BMI appoints M&C Saatchi and MPG

By Alison Donnelly, 13 August 08, 03:16

M C Saatchi has already created its first print ad campaign for the airline brand, which will support a fare deal on its long-haul routes from Manchester to the Caribbean. The print ad sees a musical score playing out a take on the 1975 Typically Tropical' hit song We're going to Bar-ba-dos'. The ad ...

BA pools direct and loyalty tasks into OgilvyOne

By Jemima Bokaie, 28 May 08, 09:15

The agency, which handles the airline's Asia Pacific direct and digital account, won the business following a pitch against WWAV Rapp Collins and Carlson Marketing. It will be responsible for BA's below ... . Last month, the airline appointed TradeDoubler and LinkShare to handle its global affiliate marketing ...