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VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

spent 52m in the last financial year trying to seduce Brits overseas, while hotels, airlines and tour ...

Flybe scraps up-scaled booking fees as part of repositioning

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 09:12

Flybe is axing its debit card charges and changing its fare structure in a push to make the airline ... 'Making Flying Better' at the end of this week, which the airline says is an effort to increase ... debit card charges applied to each passenger and flight within a single transaction. The airline ... as revealed by Marketing this week. Lilley said the 9m marketing push will show the airline as a ...

Thomson rolls out national campaign for Dreamliner launch

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 09:05

for the airline will be delivered in the next three years, with the first plane becoming operational on 1 May 2013 ...

Air New Zealand gives consumers cashback for social media plugs

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 09:12

The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...

'I'm our marketing director', says Ryanair boss Michael O'Leary

By Loulla-Mae Eleftheriou-Smith, 06 March 12, 08:30

Michael O'Leary, chief executive of Ryanair, has dismissed the possibility of changing the airline ... Speaking exclusively to Marketing, O'Leary said Ryanair invests "nothing" in advertising because, he claimed, it has the lowest fares on the market. He said the airline had no plans to hire a ... their activity has boosted the whole aviation industry. The outspoken airline boss dismissed BA's 'To Fly ...

Thomas Cook plots marketing overhaul with new appointment

By Loulla-Mae Eleftheriou-Smith, 10 January 12, 08:00

to pick up the account as a result of ending its relationship with private airline CityJet, which it had ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

over to official sponsors, and airline Emirates felt compelled to release a statement saying ... of strategy for the airline; its chief executive, Michael O'Leary, had previously labelled global warming 'horseshit'. In 2005, he said: 'The problem with the airline business is that it is mostly run by a bunch ...

Air New Zealand challenges public to solve mascot murder

By Loulla-Mae Eleftheriou-Smith, 02 December 11, 09:45

to our revolutionary new economy Skycouch and premium economy Spaceseat. "As a small airline ...

American Airlines targets affluent consumers with brand ads

By Loulla-Mae Eleftheriou-Smith, 08 November 11, 08:30

American Airlines will launch its first brand campaign for two years this weekend as it attempts ... a different persona to showcase a strand of American Airlines service offering. The ad is supported ... and managing director, EMEA sales and marketing, American Airlines, said: This new ad is interesting ...

British Airways aims to boost 'pride' with relaunch campaign

By Loulla-Mae Eleftheriou-Smith, 23 August 11, 08:30

The airline hopes to win over the public and employees disillusioned with the flag-carrier over its damaging row with the Unite trade union, which grounded flights last year. The 1.5m campaign ... left the airline in April, and BA's marketing is now led by Frank Van Der Post, managing director ...