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IAG forced to take on bmi baby as airline takeover completes

By Loulla-Mae Eleftheriou-Smith and Emma Powell, 20 April 12, 09:27

International Airlines Group (IAG), the parent company of British Airways, has been forced to take ... IAG's 172.5m takeover of BMI completes today, while the integration of the main BMI airline ... review as part of the consultation to combine the airlines' operations . Former owner Lufthansa has failed to sell BMI's two smaller airlines, its low-cost subsidiary bmi baby and domestic subsidiary bmi ...

Starwood Hotels & Resorts appoints marketer to head up UK brands

By Loulla-Mae Eleftheriou-Smith, 19 January 12, 12:32

manager for low-cost carrier bmibaby, and marketing manager at Bahraini airline Gulf Air. Hauvespre ...

Abercrombie & Kent appoints Thomas Cook exec to head marketing

By John Reynolds, 18 January 12, 09:00

at Thomas Cook. She was also a founding member of Silverjet, the business class airline. Abercrombie ...

Thomas Cook plots marketing overhaul with new appointment

By Loulla-Mae Eleftheriou-Smith, 10 January 12, 08:00

to pick up the account as a result of ending its relationship with private airline CityJet, which it had ...

IAG beats Virgin to BMI

By John Reynolds, 22 December 11, 09:38

Lufthansa for £172.5m and could now sell off the airline's regional and low cost off-shoot brands. ... Lufthansa had held talks with both IAG and Virgin Atlantic about a possible sale of the airline, which reported a 130m loss for the first nine months of the year and employs more than 3,500 staff. IAG has not ruled out job cuts following its purchase of BMI, but said that restructuring costs would ...

BA owner to launch budget airline

By Loulla-Mae Eleftheriou-Smith, 07 October 11, 09:56

International Airlines Group (IAG), the holding company of British Airways and Iberia, has approved ... -Ioannou announced plans to launch a new airline, Fasjet, registering a URL for the brand . Further plans for the airline are yet to materialise. The latest low-cost carrier enters the market at a time of apparent growth for competitor easyJet, which has undergone a revamp of the airline s marketing strategy ...

Airmiles relaunches loyalty scheme as Avios

By Loulla-Mae Eleftheriou-Smith, 01 September 11, 12:54

the merger of British Airways and Spanish airline Iberia to create International Airlines Group (IAG).

VisitBritain partners with American Express for digital marketing drive

By Loulla-Mae Eleftheriou-Smith, 07 June 11, 09:21

airline easyJet , among other travel brands, as a founding partner for the marketing drive. ...

British Airways partners with Microsoft to create Windows 7 app

By Loulla-Mae Eleftheriou-Smith, 25 May 11, 11:51

British Airways has teamed up with Microsoft to become the first UK airline to offer mobile ... to their handsets. BA customers are required to become a member of the airline s executive club, which is free ... is the only UK airline to provide app access across a greater range of mobile platforms, and underscores our ...