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EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

this anecdotal evidence. In 2010, the airline's average punctuality rate was just 51.3%, to the dismay of pilots, cabin crew and passengers alike. The airline was known for its larger-than-life founder Sir Stelios Haji ... reaching 100m in overall costs and thanks, in part, to higher baggage charges. The airline now flies more ...

IAG forced to take on bmi baby as airline takeover completes

By Loulla-Mae Eleftheriou-Smith and Emma Powell, 20 April 12, 09:27

International Airlines Group (IAG), the parent company of British Airways, has been forced to take ... IAG's 172.5m takeover of BMI completes today, while the integration of the main BMI airline ... review as part of the consultation to combine the airlines' operations . Former owner Lufthansa has failed to sell BMI's two smaller airlines, its low-cost subsidiary bmi baby and domestic subsidiary bmi ...

Air tax rise sparks further lobbying from airline heads

By Loulla-Mae Eleftheriou-Smith, 02 April 12, 01:22

calls from the heads of easyJet, Ryanair, Virgin Atlantic and International Airlines Group (IAG) urging ... has increased from 75 to 81. The airline chiefs stated these increases will now see a family ...

Brand barometer: UK airlines, which one is most prominent online?

By Gemma Charles, 16 March 12, 08:30

British Airways is the subject of the largest number of discussions, and Flybe was more discussed than Virgin Atlantic

Stelios poised to launch low-cost African airline

By Loulla-Mae Eleftheriou-Smith, 06 December 11, 12:45

Sir Stelios Haji-Ioannou, the easyJet founder, is looking to develop his planned no-frills airline ... Investment Market (AIM). If a feasibility study proves successful, an African airline could be launched ... "significant airline experience" in the areas of operations, marketing, branding, IT, fleet selection and finance to the company. Sir Stelios announced plans in September to launch a new airline called Fastjet ...

Emirates targets rival airlines with Facebook strategy

By Sarah Shearman, 22 November 11, 08:30

The global airline group is hiring a digital agency to create a Facebook page as the first step ... for consumers to reach the airline group. The aim of the Facebook page is to make the brand more relevant ... objectives of doubling in size within five years and becoming the biggest independent airline in the world ...

American Airlines targets affluent consumers with brand ads

By Loulla-Mae Eleftheriou-Smith, 08 November 11, 08:30

American Airlines will launch its first brand campaign for two years this weekend as it attempts ... a different persona to showcase a strand of American Airlines service offering. The ad is supported ... and managing director, EMEA sales and marketing, American Airlines, said: This new ad is interesting ...

BA owner to launch budget airline

By Loulla-Mae Eleftheriou-Smith, 07 October 11, 09:56

International Airlines Group (IAG), the holding company of British Airways and Iberia, has approved ... -Ioannou announced plans to launch a new airline, Fasjet, registering a URL for the brand . Further plans for the airline are yet to materialise. The latest low-cost carrier enters the market at a time of apparent growth for competitor easyJet, which has undergone a revamp of the airline s marketing strategy ...

Sir Stelios to launch easyJet-rival Fastjet airline

By Loulla-Mae Eleftheriou-Smith, 26 September 11, 04:09

EasyJet founder Sir Stelios Haji-Ioannou has announced plans to launch a new airline called Fastjet. ... to set up a new airline and website, www.fastjet.com . The site is live but has no content other than ... of the "binding comfort letter" of October 2010, in which the airline and its founder settled their long ... own name or derivation of it to brand any other airline which flies to or from any country in Europe ...

Malaysia Airlines and Air Asia sponsor QPR

By Daniel Farey-Jones, 12 September 11, 01:40

with Malaysia Airlines for its home shirt and Air Asia, the airline owned by the club's majority shareholder ... joined the board of Malaysian Airlines last month, when Air Asia and Malaysian Airlines struck ... 20.5% stake in Malaysian Airlines and the latter's government-owned majority shareholder Khazanah Nasional to take a 10% stake in AirAsia. Malaysia Airlines executive director Mohammed Rashdan Yusof said ...