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Thomas Cook's marketing chief on the fight to save the 170-year-old business

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 12:00

of booking with Thomas Cook, whether (that be) the price mark, quality of meal on the airline, or other ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

as Ryanair. As the airline's spokesman delicately put it once: 'We are driven by price and we don't need a ...

Starwood Hotels & Resorts appoints marketer to head up UK brands

By Loulla-Mae Eleftheriou-Smith, 19 January 12, 12:32

manager for low-cost carrier bmibaby, and marketing manager at Bahraini airline Gulf Air. Hauvespre ...

Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

advantage. This is boring, but important. - Virgin Atlantic has modernised what an airline service can be ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

the best out of their sectors, but did not reach the index's top 20 are Virgin Atlantic within the airline ...

BA brings in Emin to oversee London 2012 'dove' project

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 09:25

Pascal Anson, a British artist and one of the winners of BA s "Great Britons", a competition to tap into undiscovered British talent, has created the new designs for the planes, with artist Tracey Emin acting as a mentor. The new design will be seen on planes from April. The airline is still ...

Abercrombie & Kent appoints Thomas Cook exec to head marketing

By John Reynolds, 18 January 12, 09:00

at Thomas Cook. She was also a founding member of Silverjet, the business class airline. Abercrombie ...

BA promotes Comber to head of brands and marketing

By Loulla-Mae Eleftheriou-Smith, 13 January 12, 11:20

at the airline with immediate effect. ... for the strategic development of the airline's global brands and marketing activities, including advertising ... head of global marketing, who left the airline in February last year , with a new title and additional ... and knows the airline business inside out. "Her recent delivery of the successful 'To Fly, To Serve ...

Thomas Cook plots marketing overhaul with new appointment

By Loulla-Mae Eleftheriou-Smith, 10 January 12, 08:00

to pick up the account as a result of ending its relationship with private airline CityJet, which it had ...

Major travel brands launch January sale onslaught

By Loulla-Mae Eleftheriou-Smith, 04 January 12, 08:30

and Hong Kong from 579 return, among other destinations, for selected dates. Rival airline Virgin ... and Shanghai for 577 on selected dates up until 30 September. The airline's sale also ends on 24 January ...