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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... Airways, he led the department that in 2006 was accused of colluding with rival airline Virgin Atlantic ...

Helen Edwards on Branding: A new consumer champion

By Helen Edwards, 26 October 10, 12:01

the opportunity to expose them, and change the way you do things on your brand. Budget airlines force customers ...

Helen Edwards on Branding: The toughest audience

By Helen Edwards, 06 October 10, 12:00

, there are several well-known failure stories and one or two successes. - In 1997, United Airlines tried to reposition as the most passenger-centric airline with its 'Rising' ad campaign. Unfortunately, at the same ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

By Steve Plimsoll, 12 July 10, 02:54

and communicate with customers, as does American airline JetBlue. Facebook has also helped numerous brands build ...

Doing the business

By Suzy Bashford, 23 June 10, 08:00

campaigns. For example, airline-affiliation scheme Star Alliance's push to target high-value international ...

Power 100: Next Generation

By Nicola Clark, 02 June 10, 12:00

has a big job on her hands. She joined the airline to look after its BA Miles communications ...

Helen Edwards on Branding: Slavery doesn't pay

By Helen Edwards, 26 May 10, 12:00

the Byzantine booking algorithms of the low-cost airlines - taking care to print their boarding passes before ... airline seats, scanning supermarket goods and assembling their IKEA Vika Amon. Helen Edwards has a PhD ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

choice year for airline marketers, so the good-humoured Dickinson must have been particularly pleased ... put the glamour back into airline marketing with its big-budget 'Still red hot' campaign ... of rolling out a single creative strategy based on the strapline 'Your airline has either got it, or it hasn ...