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Helen Edwards: Why borderline decisions can make or break a brand
with the spoils. So when a big airline account narrowed its list down to just these two, my old agency threw ...
MasterCard unveils PayPass digital wallet
Airlines and Barnes Noble, while in the UK, PayPass services will be rolled out by Metro Bank. ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth ...
The DIY creative brands
as Ryanair. As the airline's spokesman delicately put it once: 'We are driven by price and we don't need a ...
Brand Builder: Virgin Money
advantage. This is boring, but important. - Virgin Atlantic has modernised what an airline service can be ...
Google ranked top brand and Dove enters top 20
the best out of their sectors, but did not reach the index's top 20 are Virgin Atlantic within the airline ...
Helen Edwards on Branding: Virgin modesty
for the inaugural flight. 2007 : Virgin America's maiden flight landed at JFK. The airline boasted many industry ...
Brand of the Year 2011 shortlist
of the world's top airlines. Expedia The online travel brand has sought to give its ...
Helen Edwards on Branding: Tackling the Aftershock
, 'Try something new today'. 'Keep discovering', advised an airline. There was a bank, designated just ... discovering' airline started to talk about being a friend. The supermarket retrenched to an anxious ...
Power 100: 100 to 50
of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... Airways, he led the department that in 2006 was accused of colluding with rival airline Virgin Atlantic ...
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