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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

with the spoils. So when a big airline account narrowed its list down to just these two, my old agency threw ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

Airlines and Barnes Noble, while in the UK, PayPass services will be rolled out by Metro Bank. ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

as Ryanair. As the airline's spokesman delicately put it once: 'We are driven by price and we don't need a ...

Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

advantage. This is boring, but important. - Virgin Atlantic has modernised what an airline service can be ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

the best out of their sectors, but did not reach the index's top 20 are Virgin Atlantic within the airline ...

Helen Edwards on Branding: Virgin modesty

By Helen Edwards, 30 November 11, 12:00

for the inaugural flight. 2007 : Virgin America's maiden flight landed at JFK. The airline boasted many industry ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

of the world's top airlines. Expedia The online travel brand has sought to give its ...

Helen Edwards on Branding: Tackling the Aftershock

28 September 11, 12:00

, 'Try something new today'. 'Keep discovering', advised an airline. There was a bank, designated just ... discovering' airline started to talk about being a friend. The supermarket retrenched to an anxious ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... Airways, he led the department that in 2006 was accused of colluding with rival airline Virgin Atlantic ...