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Helen Edwards: Get personal with your brand
often been known to help load baggage on to planes, especially when the budget airline launches routes ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
the benefits of booking with Thomas Cook, whether the price mark, quality of meal on the airline, or other ...
Thomas Cook's marketing chief on the fight to save the 170-year-old business
of booking with Thomas Cook, whether (that be) the price mark, quality of meal on the airline, or other ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
as a country and economy to wither,' warned International Airlines Group (IAG) chief executive Willie ...
Brand of the Year 2011 shortlist
of the world's top airlines. Expedia The online travel brand has sought to give its ...
The Social Monitor: Olympic sponsors make the running in social media
as the official airline of Team GB gives it great access to athletes such as Jessica Ennis, Louis Smith and Shelly ...
Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market
companies. International Airlines Group chief executive Willie Walsh even went so far as to attack ... , International Airlines Group (owner of British Airways) Marketing asked Walsh how travel brands should ...
U-turn if you want to: Top 10 marketing U-turns
wankers', so the irony in the carrier looking to reposition as a 'low-emissions airline' has not gone ... as too dramatic a change from the airline's traditional image as the UK's flag-carrier. Former Prime ...
British Airways: building a brand, from the inside out
, it is British Airways. A catalogue of disruptions has driven the airline's staff morale to an all-time low ... others, like the global recession, have been out of BA's control. Now, however, the airline has hired ... Oldfield, the timing is ideal for BA. 'The airline is brilliantly placed to communicate with staff across ...
Helen Edwards on Branding: Friendly fire
latest European ad campaign, the airline has junked its higher-order tag, 'Keep discovering ... it is to be trusted; weren't the Gulf-based airline's intentions friendly before? In fact, the consumer isn ... Airways not far behind, Europe's airlines have been the most vociferous industry detractors of Emirates ...
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