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The seven sins of content marketing
, and aims to espouse the values of a lifestyle, newsstand magazine. Arnold contends that many airlines ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
Atlantic. "It challenges the convention of airline, and, hopefully, Audi challenges the convention ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth ...
Sales agencies stake a claim to digital prize
Zealand as a stuffy and old-fashioned brand compared with budget airlines. Media coverage Another ...
Power 100: 100 to 50
of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... Airways, he led the department that in 2006 was accused of colluding with rival airline Virgin Atlantic ...
OFT threatens fines for 'misleading' pricing
Budget airlines and other sectors may need to watch their step after the Office of Fair Trading ... impression of the price. No sector or brand was mentioned specifically by the OFT, but budget airlines ... , and gave the relative costs of equivalent flights of all three airlines on its website. Other sectors ...
Helen Edwards on Branding: A new consumer champion
the opportunity to expose them, and change the way you do things on your brand. Budget airlines force customers ...
Helen Edwards on Branding: The toughest audience
, there are several well-known failure stories and one or two successes. - In 1997, United Airlines tried to reposition as the most passenger-centric airline with its 'Rising' ad campaign. Unfortunately, at the same ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
and communicate with customers, as does American airline JetBlue. Facebook has also helped numerous brands build ...
Power 100: Next Generation
has a big job on her hands. She joined the airline to look after its BA Miles communications ...
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