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The seven sins of content marketing
, and aims to espouse the values of a lifestyle, newsstand magazine. Arnold contends that many airlines ...
Brand of the Year 2011 shortlist
of the world's top airlines. Expedia The online travel brand has sought to give its ...
Asos' acid test: marketing to young men
Billie Joe Armstrong, singer/guitarist in Oakland veteran nu-punk band Green Day, was recently thrown off a Southwest Airlines flight when a cabin attendant decided his trousers were sagging too low. Ah, the price of fashion. No doubt his fans would have shared his indignation. After all ...
Power 100: 100 to 50
of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... Airways, he led the department that in 2006 was accused of colluding with rival airline Virgin Atlantic ...
Helen Edwards on Branding: A new consumer champion
the opportunity to expose them, and change the way you do things on your brand. Budget airlines force customers ...
Helen Edwards on Branding: The toughest audience
, there are several well-known failure stories and one or two successes. - In 1997, United Airlines tried to reposition as the most passenger-centric airline with its 'Rising' ad campaign. Unfortunately, at the same ...
Air France propositions women in hair salons
The campaign launched this week and targets 152 salons around the airline s 10 UK departure points, such as Birmingham, Newcastle and London, in a bid to show the ease of using the airline to travel to Paris. It features "Wish you were here?"-type postcards, which customers can use to enter a competition to win a ...
The power of the crowd
for a high-street brand, but for a company such as an airline, wanting to screw the competition, it's a ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
and communicate with customers, as does American airline JetBlue. Facebook has also helped numerous brands build ...
Power 100: Next Generation
has a big job on her hands. She joined the airline to look after its BA Miles communications ...
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