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From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
as a country and economy to wither,' warned International Airlines Group (IAG) chief executive Willie ...
Brand of the Year 2011 shortlist
of the world's top airlines. Expedia The online travel brand has sought to give its ...
Power 100: 100 to 50
of the globe, with Turkish Airlines, Betfair, Singha, Vina Concha y Toro and Epson signed up to long-term deals ... Airways, he led the department that in 2006 was accused of colluding with rival airline Virgin Atlantic ...
OFT threatens fines for 'misleading' pricing
Budget airlines and other sectors may need to watch their step after the Office of Fair Trading ... impression of the price. No sector or brand was mentioned specifically by the OFT, but budget airlines ... , and gave the relative costs of equivalent flights of all three airlines on its website. Other sectors ...
Helen Edwards on Branding: A new consumer champion
the opportunity to expose them, and change the way you do things on your brand. Budget airlines force customers ...
Helen Edwards on Branding: The toughest audience
, there are several well-known failure stories and one or two successes. - In 1997, United Airlines tried to reposition as the most passenger-centric airline with its 'Rising' ad campaign. Unfortunately, at the same ...
Helen Edwards on Branding: Brands need the odd ad lib
on rivals such as BA. So the airline moved back to a halfway point, where the script formed a basis ...
Power 100: Next Generation
has a big job on her hands. She joined the airline to look after its BA Miles communications ...
Helen Edwards on Branding: Slavery doesn't pay
the Byzantine booking algorithms of the low-cost airlines - taking care to print their boarding passes before ... airline seats, scanning supermarket goods and assembling their IKEA Vika Amon. Helen Edwards has a PhD ...
Marketing's Power 100
choice year for airline marketers, so the good-humoured Dickinson must have been particularly pleased ... put the glamour back into airline marketing with its big-budget 'Still red hot' campaign ... of rolling out a single creative strategy based on the strapline 'Your airline has either got it, or it hasn ...
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- Senior Client Director: Packaging Design & Branding £90k, Twist Recruitment
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