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Editor's Comment: Calm reaction vital in a social-media storm

By Noelle McElhatton, 25 April 12, 12:00

(page 24). Her dismissal of Ryanair as not being in her airline's competitive set is a clever riposte ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

By Helen Edwards, PPA, Business columnist of the year, 21 March 12, 09:00

. Meanwhile, airline codesharing is an example of brands falling for each other and forgetting about ... be operated by another carrier. This could be an airline called S7 - otherwise known as Siberia Airlines ... : The airline sector is big on this one. Fly round the world with Star Alliance and you could get to sample ...

Coca-Cola eyes Olympic velodrome naming rights

By John Reynolds, 13 March 12, 08:30

." Public bodies are increasingly looking to brands to fund major developments. Last October, airline ...

Cobra attempts to overtake 20 beer brands with £4m campaign

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 09:01

, International Airline Group (IAG) Walsh said the expected 8% hike in Air Passenger Duty (APD) in April ... airline partner of the London 2012 Olympic Games. Walsh told the Guardian : "We're spending billions ... " in 2011, and that as a result of the latest increase, the airline reduce the number of new jobs ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

, and aims to espouse the values of a lifestyle, newsstand magazine. Arnold contends that many airlines ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

the best out of their sectors, but did not reach the index's top 20 are Virgin Atlantic within the airline ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

over to official sponsors, and airline Emirates felt compelled to release a statement saying ... of strategy for the airline; its chief executive, Michael O'Leary, had previously labelled global warming 'horseshit'. In 2005, he said: 'The problem with the airline business is that it is mostly run by a bunch ...