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VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

spent 52m in the last financial year trying to seduce Brits overseas, while hotels, airlines and tour ...

Coca-Cola eyes Olympic velodrome naming rights

By John Reynolds, 13 March 12, 08:30

." Public bodies are increasingly looking to brands to fund major developments. Last October, airline ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

of the world's top airlines. Expedia The online travel brand has sought to give its ...

Prostate Cancer Charity partners with Emirates rugby sevens tournament

By Alex Brownsell, 24 March 11, 10:41

The Prostate Cancer Charity has signed up as the official charity of the Emirates Airline London

Budget airlines face Which? challenge over card fees

By Loulla-Mae Eleftheriou-Smith, 11 February 11, 02:18

debit and credit card surcharges, citing low-cost airlines as the worst offenders. ... Which? claims budget airlines sometime charge a fee per passenger and per leg of the journey, when ... to the airline would be around 20p to process a debit card payment, and no more than 2% of the transaction value ... 't be using card-processing costs as an excuse for boosting their profits. "Low-cost airlines are some ...

Ryanair launches 2011 calendar of hostesses

By Loulla-Mae Eleftheriou-Smith, 10 November 10, 12:50

. The airline has been creating calendars to raise money for charity since 2008, and has so far raised more than ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

By Steve Plimsoll, 12 July 10, 02:54

and communicate with customers, as does American airline JetBlue. Facebook has also helped numerous brands build ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

choice year for airline marketers, so the good-humoured Dickinson must have been particularly pleased ... put the glamour back into airline marketing with its big-budget 'Still red hot' campaign ... of rolling out a single creative strategy based on the strapline 'Your airline has either got it, or it hasn ...

Airlines back EU proposal to make taxpayers foot volcanic ash bill

By Alex Brownsell, 28 April 10, 02:20

LONDON - Europe's biggest airline brands are backing a controversial proposal by the European Union ... that European governments help airlines to pay for consumer compensation, by offering market-rate loans and deferring fees for air traffic control services. Airlines have welcomed the news, claiming they should ... spokeswoman said: "The commission recognises the need to support its airlines particularly those who have ...