Search Results for: Airlines

Search headlines only Include Brand Republic articles

Results 1 - 10 of 320 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a ... the airline when he joined a year and a half ago, to once again become a "service organisation". Van der ... airline" rang true. However, world events including 9/11, SARS and rising oil prices rises meant the 2000s was "quite a turbulent decade which had not left the airlines untouched". After a career in the hotel ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels ... site over the course of 2012. The airline chief executive dressed in pyjamas for the launch ...

Coca-Cola eyes Olympic velodrome naming rights

By John Reynolds, 13 March 12, 08:30

." Public bodies are increasingly looking to brands to fund major developments. Last October, airline ...

Cobra attempts to overtake 20 beer brands with £4m campaign

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 09:01

, International Airline Group (IAG) Walsh said the expected 8% hike in Air Passenger Duty (APD) in April ... airline partner of the London 2012 Olympic Games. Walsh told the Guardian : "We're spending billions ... " in 2011, and that as a result of the latest increase, the airline reduce the number of new jobs ...

Ryanair bets on 888.com deal

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 11:42

on the budget airline's website that offers customers the chance to win flight vouchers. ... airline was slammed by the Advertising Standards Authority for cashing-in on two press ads featuring ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth ...

Thomas Cook's marketing chief on the fight to save the 170-year-old business

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 12:00

of booking with Thomas Cook, whether (that be) the price mark, quality of meal on the airline, or other ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

as Ryanair. As the airline's spokesman delicately put it once: 'We are driven by price and we don't need a ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

over to official sponsors, and airline Emirates felt compelled to release a statement saying ... of strategy for the airline; its chief executive, Michael O'Leary, had previously labelled global warming 'horseshit'. In 2005, he said: 'The problem with the airline business is that it is mostly run by a bunch ...