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MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

Airlines and Barnes Noble, while in the UK, PayPass services will be rolled out by Metro Bank. ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

By Helen Edwards, PPA, Business columnist of the year, 21 March 12, 09:00

. Meanwhile, airline codesharing is an example of brands falling for each other and forgetting about ... be operated by another carrier. This could be an airline called S7 - otherwise known as Siberia Airlines ... : The airline sector is big on this one. Fly round the world with Star Alliance and you could get to sample ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

Atlantic. "It challenges the convention of airline, and, hopefully, Audi challenges the convention ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

the benefits of booking with Thomas Cook, whether the price mark, quality of meal on the airline, or other ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

as Ryanair. As the airline's spokesman delicately put it once: 'We are driven by price and we don't need a ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

the best out of their sectors, but did not reach the index's top 20 are Virgin Atlantic within the airline ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

over to official sponsors, and airline Emirates felt compelled to release a statement saying ... of strategy for the airline; its chief executive, Michael O'Leary, had previously labelled global warming 'horseshit'. In 2005, he said: 'The problem with the airline business is that it is mostly run by a bunch ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

of the world's top airlines. Expedia The online travel brand has sought to give its ...

Editor's Comment: Timing is right for upbeat BA

By Noelle McElhatton, 23 August 11, 09:00

's flagship carrier airline is about to break. ... this month, that the campaign will lionise BA's pilots as being a reason to choose the airline. Other ... fondness for the airline. Reliable pilots? An emotionally reassuring trigger that will resonate with BA ... is building again. International Airlines Group, formed by the merger of BA and Spain's carrier, Iberia ...