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Visit Florida brief up for grabs

By Hannah Crown, 25 May 12, 12:00

operators, wholesalers and travel agents, airlines and incentive professionals, Visit Florida is looking ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

marketing activity outlining the values and benefits of Lufthansa as an airline carrier, while pegging ... sold its loss-making UK regional and international airline BMI to International Airlines Group ...

On the Campaign Couch ... with JB

By Jeremy Bullmore, 24 May 12, 08:00

Q. I'm a senior marketer at an airline. An ad from one of our rivals, which ran three months ago

Inside: Critical mass

By Stuart Derrick, 24 May 12, 12:00

old airliners - as they are in London. P G activity for the US is produced mainly in London ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

with the spoils. So when a big airline account narrowed its list down to just these two, my old agency threw ...

Visit Florida in pan-European search for PR support

By Hannah Crown, 23 May 12, 07:58

operators, wholesalers and travel agents, airlines and incentive professionals, Visit Florida is looking ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve ... across the airline's global markets. He will lead the strategy and delivery for the overall British ... and design manager at British Airways. He joined the airline in 2008 as the Club World brand manager ...

Ryanair celebrates 50% lift and record group profits

By Loulla-Mae Eleftheriou-Smith, 21 May 12, 09:30

Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m ... The airline s pre-tax profits leapt 50% from last year s 420.9m , according to International ... , while predicting the airline's fuel bill would rise by 320m ( 257m), with most of the increase "skewed ... announcement to openly knock the UK Government and the airline's competitors. He said: "Despite a rising ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a ... the airline when he joined a year and a half ago, to once again become a "service organisation". Van der ... airline" rang true. However, world events including 9/11, SARS and rising oil prices rises meant the 2000s was "quite a turbulent decade which had not left the airlines untouched". After a career in the hotel ...