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Spotify launches app platform with Guardian, Rolling Stone and others

By Sarah Shearman, 30 November 11, 09:19

brands, such as FMCG, fashion and alcohol, will want to get involved. He added: "But we can't have ...

Will product placement take branded content to the next level?

By David Benady, 21 October 11, 09:30

. The rules still prohibit many kinds of activity. Alcohol and junk food brands, for example, cannot use ...

Magners trials 'f-commerce' with £10 Facebook packs

By Sarah Shearman, 27 September 11, 09:00

on the lives of our consumers." The alcohol industry is currently receiving heightened criticism of its ... would be shifting 90% of its digital spend to Facebook initiatives . Just last week major alcohol ... media. The practises include restricting Facebook users aged under-18 from accessing official alcohol ...

Marketers prepare for impact of Bailey childhood report

By Gemma Charles, 07 June 11, 09:30

] as demeaning of women.' Alcohol ads are presently barred from advertising next to schools, but Guy Parker ...

British Curry Club launches Chaat! magazine

By Katherine Levy, 31 March 11, 10:47

. The magazine is currently discussing advertising opportunities with coffee, water, alcohol companies. Chaat ...

What brands need to know about product placement

By Andy Fry, 11 February 11, 08:30

in the UK. It has also banned any placement of alcohol and high fat, sugar and salt food products. In any ...

TV soaps urged to show bad side of booze

By Gemma Charles, 08 December 10, 12:01

Soaps are guilty of glorifying alcohol consumption by portraying it largely in a positive light ... Monitoring by the body over a six-week period found that alcohol plays a key part in UK soap ... ' and 'Hollyoak's' featured visual or verbal mentions of alcohol. Drinkaware claims alcohol consumption ... that you need alcohol to "have a good time". Alcohol was also used by various characters as a crutch ...

Bottlegreen appoints digital agency

By Sarah Shearman, 03 December 10, 11:02

position as an alternative to alcoholic drinks.

Government looks to brands to fund £250m health scheme

By Gemma Charles, 01 December 10, 09:45

Responsibility Deal with five strands centring on food, alcohol, physical activity, health at work and behaviour ... information about food and the promotion of socially responsible retailing and consumption of alcohol. ...

Portman Group rolls out responsible press drive

By Gemma Charles, 25 November 10, 04:30

awareness of the strict standards imposed on the alcohol industry by its code of practice. ... and invite people to be on the lookout for irresponsible alcohol products or marketing campaigns by drinks ... in recent years. This year, just two alcohol products have been found in breach of the code while ... for irresponsible alcohol marketing and urge people to complain to us if they see an inappropriate product ...