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Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

, however, is not without controversy. The month before Diageo inked its deal last year, UK charity Alcohol ...

Drinks body launches campaign for responsible alcohol marketing

By Sarah Shearman, 13 February 12, 01:20

responsible marketing practices for alcoholic drinks. ... -regulatory guidelines for advertising alcohol on social media sites. EFRD has now launched an online training tool ... aged under 18 from accessing official alcohol brand pages, and committing to remove inappropriate user ... is currently running for the advertising community about how to market alcohol responsibly. In the UK ...

Foster's launches Facebook Timeline app

By Nick Batten, 08 February 12, 12:10

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook

Heineken apes Diageo and signs major global Facebook ad partnership

By Gemma Charles, 08 December 11, 11:40

brands with the greatest number of Facebook fans. Alcohol brands presence on Facebook has been ... underage exposure to alcohol and beer marketing , adding that all content posted by the company's brands on Facebook is in line with the advertising codes and guidelines governing the communication of alcohol ...

Spotify launches app platform with Guardian, Rolling Stone and others

By Sarah Shearman, 30 November 11, 09:19

brands, such as FMCG, fashion and alcohol, will want to get involved. He added: "But we can't have ...

AB InBev sets up parental advice hub on Facebook

By Loulla-Mae Eleftheriou-Smith, 23 September 11, 01:51

community to help parents start the conversation about alcohol and responsible drinking. AB InBev UK ... of alcohol and its effects, openly with their children or teenagers. The company has also launched a press ... for parents would be a website for parents to share tips and experiences of talking to children about alcohol ...

Alcohol brands agree social media self-regulatory guidelines

By Sarah Shearman, 20 September 11, 11:20

Major alcohol brand owners, including Bacardi, Diageo and Pernod Ricard, have agreed an alliance ... The European Forum for Responsible Drinking has formed a partnership with the Distilled Spirits Council of the US to devise a set of self-regulatory guidelines for advertising on social-media sites. The guidelines include restricting Facebook users aged under 18 from accessing official alcohol brand pages ...

Revolution cover feature: The web gets rules

By Adam Woods, 15 February 11, 12:00

. The offline code contains specific rules covering advertising to children and ads for alcohol, gambling ...

Heineken to sell branded goods via Facebook shop

By Andrew McCormick, 07 December 10, 08:00

2010 Heineken to become first alcohol brand to sell goods through Facebook. ...

Drinkaware asks Facebook users 'Why Let Good Times Go Bad?'

By Sarah Shearman, 22 September 10, 11:35

The alcohol-awareness charity has launched a "Why Let the Good Times Go Bad?" Facebook page and a "Good Times, Great Mates" application created by Enable Interactive. It forms part of a five-year 100m ad campaign created by Abbott Mead Vickers BBDO, aimed at persuading young people to drink ...