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Change4Life tackles sensible drinking mission
sensible alcohol consumption. ... , such as having alcohol-free days, not pre-loading (drinking at home before going out), swapping to low-alcohol or alcohol free drinks and using smaller glasses. As well as the TV activity, the DoH is launching ...
Cannes Lions Festival 2011: The Brands at Cannes
times as much alcohol is consumed. One tweet nailed the English as the culprits. While we ...
COMMENT: UK ad agencies are 'too busy pitching to win Cannes Lions awards'
The Cannes Lions festival has fewer attendees than its senior sister, the film festival, yet, like the unruly sibling it is, legend has it that three times as much alcohol is consumed. One tweet nailed the English as the culprits. While we're on the parochial subject of the English, it might ...
Sector Insight: White spirits and RTDs
alcoholic beverages?) they are nonetheless aimed at 18- to 24-year-old drinkers. While innovation in any ... with other alcohol sectors. Vodka dominated, accounting for 55.7%, with sales of 2.3bn. Meanwhile, gin has ... mean that alcohol prices have increased by up to 10% in 2011. This has contributed to the interest ...
Revolution cover feature: The web gets rules
. The offline code contains specific rules covering advertising to children and ads for alcohol, gambling ...
London 2012 sponsors prepare rival ticket promotions
as the official beer supplier of London 2012. It will supply alcohol to hospitality outlets at the Stratford site ...
Charity launches Christmas anti-drink-driving campaign
The print ads, by JWT London, recreate scenes of road traffic incidents using bottles of alcohol and carry the strapline "What's the price of a bottle?". The campaign will run from this week through to the New Year. Carole Whittingham, chair of CADD, said: "Every year, lives are ruined because of drink ...
Drinkaware launches next phase of campaign
Drinkaware, the alcohol awareness charity, has unveiled the second part of its five-year £100m ... the ill effects of their drinking. Tips include: eating before drinking; pacing alcoholic drinks ... towards our goal of fundamentally changing attitudes to alcohol for the better." After its launch ...
Alcohol brands set record rates of compliance with ad codes
The Advertising Standards Authority's latest Alcohol Advertising Survey reveals almost 100 ... Of the 307 alcohol ads assessed during the survey sample, 99.7% complied with the codes. Only ... that alcohol was indispensable. The ASA refused to reveal the brand behind the offending ad. This is the third comprehensive ASA survey of alcohol ads since the introduction of new stricter alcohol advertising ...
Club 18-30 to push alcohol restraint message for Drinkaware
-fareast-language:#0400; mso-bidi-language:#0400;} Club 18-30 resorts will display the alcohol awareness charity ... with alcohol-related issues. Chris Sorek, chief executive of Drinkaware, said: "Challenging the culture ...
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