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Carlsberg targets 'beer-haters' with Copenhagen lager

By Gemma Charles, 03 April 12, 08:30

. It is not the first time Carlsberg has attempted to grow its female consumer base. In 2010 it launched alcoholic fruit ...

Diageo backs Jeremiah Weed bourbon-flavoured brews

By Matthew Chapman, 10 January 12, 08:00

Diageo is looking to rival the popularity of Crabbie's Alcoholic Ginger Beer with a campaign

Diageo to fund education about alcohol and pregnancy

By Arif Durrani, 13 June 11, 09:38

training programme for 10,000 midwives, to provide advice to expectant mothers on consuming alcohol when ... . The training programme will be run by the National Organisation for Foetal Alcohol Syndrome (NOFAS ... , including an edition of the British Liver Trust's publication, Alcohol and Liver Disease, in September 2008. ...

Crabbie's introduces diet and twist of orange variants

By Loulla-Mae Eleftheriou-Smith, 03 March 11, 01:28

to alcohol, due to health concerns and lifestyle choices, which have led to reductions in the consumption of alcohol both in the on-trade and take-home market. "As experts in the ginger category since 1801 ... drinks includes an alcoholic ginger beer, a cloudy ginger beer and a ginger mulled wine. Crabbie ...

Heineken set to be official beer of London 2012

By John Reynolds, 31 January 11, 12:25

The London Organising Committee of the Olympic Games (Locog) issued a tender in June 2010 for a beer partner, and is thought to have previously held talks with Young's and Fuller's, the maker of London Pride. Heineken will supply alcohol, mainly to hospitality outlets, and will be granted ...

Bottlegreen appoints digital agency

By Sarah Shearman, 03 December 10, 11:02

position as an alternative to alcoholic drinks.

Pernod Ricard in push for Brancott Estate wine

By Loulla-Mae Eleftheriou-Smith, 24 November 10, 09:36

13 alcohol brands in the UK market, including Absolut, Havana Club, Malibu and Jacob's Creek. ...

Drinkaware asks Facebook users 'Why Let Good Times Go Bad?'

By Sarah Shearman, 22 September 10, 11:35

The alcohol-awareness charity has launched a "Why Let the Good Times Go Bad?" Facebook page and a "Good Times, Great Mates" application created by Enable Interactive. It forms part of a five-year 100m ad campaign created by Abbott Mead Vickers BBDO, aimed at persuading young people to drink ...