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First tobacco, now alcohol?

By Gemma Charles, 27 April 12, 12:00

Hardly a week goes by without the alcohol industry unveiling a corporate social responsibility ... Showering, Brothers Cider Alcohol marketing regulation has included clampdowns on everything from sports ... , the prospect of plain packaging for alcohol products has reared its head. The news coincides with the major ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure ... on alcohol advertising. On the current regulations, the strategy noted: "While these rules restrict the targeting of young people, they still allow potentially large numbers of under-18s to see alcohol advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ...

Drinks body launches campaign for responsible alcohol marketing

By Sarah Shearman, 13 February 12, 01:20

responsible marketing practices for alcoholic drinks. ... -regulatory guidelines for advertising alcohol on social media sites. EFRD has now launched an online training tool ... aged under 18 from accessing official alcohol brand pages, and committing to remove inappropriate user ... is currently running for the advertising community about how to market alcohol responsibly. In the UK ...

Alcohol brands agree social media self-regulatory guidelines

By Sarah Shearman, 20 September 11, 11:20

Major alcohol brand owners, including Bacardi, Diageo and Pernod Ricard, have agreed an alliance ... The European Forum for Responsible Drinking has formed a partnership with the Distilled Spirits Council of the US to devise a set of self-regulatory guidelines for advertising on social-media sites. The guidelines include restricting Facebook users aged under 18 from accessing official alcohol brand pages ...

Portman Group sets out alcohol labelling plan

By Gemma Charles, 19 August 11, 01:31

The Portman Group is stepping up its push to ensure the alcohol industry delivers its commitment ... Fortescue, chairman of the Portman Group said: "The alcohol industry is firmly committed to providing ...

Diageo to fund education about alcohol and pregnancy

By Arif Durrani, 13 June 11, 09:38

training programme for 10,000 midwives, to provide advice to expectant mothers on consuming alcohol when ... . The training programme will be run by the National Organisation for Foetal Alcohol Syndrome (NOFAS ... , including an edition of the British Liver Trust's publication, Alcohol and Liver Disease, in September 2008. ...

Alcohol ad ban calls slammed by industry

By Gemma Charles, 25 March 11, 12:45

(BMA) and a Tory backbencher for calling for an alcohol ad ban. ... of a wide-ranging alcohol ad ban based on French legislation, which includes restrictions on sports ... Journal, has announced that it will support the bill. It has called for a ban on alcohol marketing and promotions, the introduction of a minimum price per unit of alcohol and the strengthening of existing ...

Asda forced into cider label change by alcohol watchdog

By Gemma Charles, 04 March 11, 01:55

"strong" was deemed in breach of the alcohol industry's responsibility rules. ... -litre bottle of Asda's own-label cider, which has an alcoholic strength of 5.3%. The complaint said the word "strong", printed in bold capital letters across the label, "glamorised" the product's alcoholic strength. The Portman Group's independent complaints panel ruled the packaging made alcoholic strength ...

Calls for tighter alcohol advertising restrictions as death toll rises

By Mark Banham, 21 February 11, 09:54

The alcoholic drinks industry has come under fire from a series of experts who warn up to 250 ... , warns that over the past 20 years, deaths from liver disease, mostly caused by alcohol, have more than ... Government initiatives, which include banning the sale of alcohol under its cost price and increasing duty ... unit for alcohol, and tighter restrictions on sales and advertising Gilmore co-authored the report ...

Alcohol brands set record rates of compliance with ad codes

By Gemma Charles, 10 August 10, 03:51

The Advertising Standards Authority's latest Alcohol Advertising Survey reveals almost 100 ... Of the 307 alcohol ads assessed during the survey sample, 99.7% complied with the codes. Only ... that alcohol was indispensable. The ASA refused to reveal the brand behind the offending ad. This is the third comprehensive ASA survey of alcohol ads since the introduction of new stricter alcohol advertising ...