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Magners trials 'f-commerce' with £10 Facebook packs

By Sarah Shearman, 27 September 11, 09:00

on the lives of our consumers." The alcohol industry is currently receiving heightened criticism of its ... would be shifting 90% of its digital spend to Facebook initiatives . Just last week major alcohol ... media. The practises include restricting Facebook users aged under-18 from accessing official alcohol ...

AB InBev sets up parental advice hub on Facebook

By Loulla-Mae Eleftheriou-Smith, 23 September 11, 01:51

community to help parents start the conversation about alcohol and responsible drinking. AB InBev UK ... of alcohol and its effects, openly with their children or teenagers. The company has also launched a press ... for parents would be a website for parents to share tips and experiences of talking to children about alcohol ...

Alcohol brands agree social media self-regulatory guidelines

By Sarah Shearman, 20 September 11, 11:20

Major alcohol brand owners, including Bacardi, Diageo and Pernod Ricard, have agreed an alliance ... The European Forum for Responsible Drinking has formed a partnership with the Distilled Spirits Council of the US to devise a set of self-regulatory guidelines for advertising on social-media sites. The guidelines include restricting Facebook users aged under 18 from accessing official alcohol brand pages ...

Is state-funded consumer research all smoke and mirrors?

By Gemma Charles, 15 September 11, 12:00

. They get away with murder.' He is critical of recent research by Alcohol Concern, which concludes ... the report. 'The majority ... did not visit alcohol brand sites on Facebook, and the minority who have ... , alcohol and body confidence, the conclusions drawn by NGOs are not always supported by the evidence. As a ...