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Government targets beauty brands with body-confidence pledge

Equalities minister Lynne Featherstone MP will unveil the pledge next year. It will operate in a similar way to the Department of Health s Responsibility deal , which targets obesity and alcohol misuse. The pledge strategy indicates a shift from more punitive measures Featherstone suggested last year ...

Sky marketer scoops top prize at Brand Event Awards

The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...

Will product placement take branded content to the next level?

. The rules still prohibit many kinds of activity. Alcohol and junk food brands, for example, cannot use ...

Cannes Lions Festival 2011: The Brands at Cannes

times as much alcohol is consumed. One tweet nailed the English as the culprits. While we ...

Marketers prepare for impact of Bailey childhood report

] as demeaning of women.' Alcohol ads are presently barred from advertising next to schools, but Guy Parker ...

World Cup to benefit only a few retailers

is an uplift of 5.2%, compared with 2009. In the alcoholic drinks sub-category, expenditure during June and July is set to grow by 7.2% ( 164m) with grocers using alcohol as a key footfall driver. The retail ...

Marketing's Power 100

into alcohol, but his measured responses took the sting out of the MPs' grilling. In the past year Diageo ...

Savvy segments: retailers and brands target ethnic markets

and the Hindu Diwali celebrations. Chocolate company Thorntons, meanwhile, is launching a box of non-alcoholic ...

Top 10 brand-ambassador break-ups

the influence of alcohol, Churchill ended a five-year relationship, leaving the Churchill dog to find someone ...

Biggest brands: Top 100 global brands by value 2009

such as fast food, cigarettes and alcohol. In line with this, McDonald's (+34%), Marlboro (+33%) Budweiser (+23 ...

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