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From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

, Fennell recalled the launch of the now obsolete alcoholic fermented fruit drink Quinn's, which launched ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

By Staff, 07 September 11, 12:00

in the alcoholic drinks industry by Drinkaware. The food companies that championed such an idea would enhance ... things that are bad for our health, such as alcohol and tobacco. However, while I agree in principle, I ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

into alcohol, but his measured responses took the sting out of the MPs' grilling. In the past year Diageo ...

Paddy Power opens betting on brands debuting in soaps

By Joe Thomas, 04 January 10, 12:12

LONDON - Paddy Power is taking bets on which fast food, soft drinks and alcohol brands ... /1. There are also favourites within the alcohol and soft drinks category (full list below). A spokesperson ... /1 Nandos Alcohol 3/1 Carling 3/1 Guinness 4/1 Stella Artois 5/1 Heineken 8/1 Budweiser ...

Unbranded Starbucks stores attempt to come up with a new brew

By Amy Golding, 28 July 09, 08:30

' in the form of different opening hours from the regular Starbucks branches, and a licence to sell alcohol ...

Should a drink's calorific content be given equal importance to ABV?

By staff, 14 July 09, 08:30

consume in alcoholic beverages, but this has been rejected by senior figures in the drinks industry. ... The increase in alcohol consumption has been well catalogued, and of particular note has been the rise of binge ... preached at. Often this can have the reverse of the intended effect. Warn them about alcoholic content ... - and most likely result in a change of behaviour. At the same time, let's not forget, alcohol ...