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Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

. In an announcement last week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol ... by Bath University explored the theory in the context of alcohol by interviewing young people who ... is that alcohol will be more costly. Although it is conceivable that this could result in the decision to drink ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure ... on alcohol advertising. On the current regulations, the strategy noted: "While these rules restrict the targeting of young people, they still allow potentially large numbers of under-18s to see alcohol advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ...

Industry bodies respond to Government plans to tackle binge-drinking

By Gemma Charles, 23 March 12, 10:52

The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid ... The plan, which is laid out in the Home Office's long-awaited alcohol strategy, will also consult ... beer is cheaper than water, it's just too easy for people to get drunk on cheap alcohol at home before ... to the alcohol strategy, Portman Group chief executive Henry Ashworth said: "For this strategy to be successful ...

Osborne reveals tax breaks for video games producers

By John Reynolds, 21 March 12, 04:14

of excise duty on all alcoholic drinks will remain unchanged, with no price increases on beer, wine

Industry bodies unite for experiential marketing code

By Gemma Charles, 28 February 12, 08:00

The code of conduct was drawn up by a working group assembled by the Institute of Promotional Marketing IPM) which included the Direct Marketing Association, ISBA and the alcohol producers' social responsibility body, the Portman Group. The rules will cover methods such as sampling, face-to-face marketing ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

the public arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

sensible alcohol consumption. ... , such as having alcohol-free days, not pre-loading (drinking at home before going out), swapping to low-alcohol or alcohol free drinks and using smaller glasses. As well as the TV activity, the DoH is launching ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...

Government reveals £50m cut to health campaigns adspend

By Gemma Charles, 07 December 11, 01:14

respectively. There was also zero spend on ads for alcohol misuse by the Department of Health over 2010 ...

Government targets beauty brands with body-confidence pledge

By Gemma Charles, 06 December 11, 08:30

Equalities minister Lynne Featherstone MP will unveil the pledge next year. It will operate in a similar way to the Department of Health s Responsibility deal , which targets obesity and alcohol misuse. The pledge strategy indicates a shift from more punitive measures Featherstone suggested last year ...