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Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure ... on alcohol advertising. On the current regulations, the strategy noted: "While these rules restrict the targeting of young people, they still allow potentially large numbers of under-18s to see alcohol advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ...

Osborne reveals tax breaks for video games producers

By John Reynolds, 21 March 12, 04:14

of excise duty on all alcoholic drinks will remain unchanged, with no price increases on beer, wine

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

, however, is not without controversy. The month before Diageo inked its deal last year, UK charity Alcohol ...

Drinks body launches campaign for responsible alcohol marketing

By Sarah Shearman, 13 February 12, 01:20

responsible marketing practices for alcoholic drinks. ... -regulatory guidelines for advertising alcohol on social media sites. EFRD has now launched an online training tool ... aged under 18 from accessing official alcohol brand pages, and committing to remove inappropriate user ... is currently running for the advertising community about how to market alcohol responsibly. In the UK ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

the public arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never ...

Foster's launches Facebook Timeline app

By Nick Batten, 08 February 12, 12:10

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...

Fifa moves to overturn Brazilian beer ban

By John Reynolds, 19 January 12, 01:02

Beer and other alcoholic drinks have been banned in Brazilian stadiums since 2003. Budweiser is among the major sponsors of the 2014 World Cup. Fifa general secretary Jerome Valcke is now visiting ... to have told journalists in Brazil, "Alcoholic drinks are part of the Fifa World Cup, so we're going ...

Heineken apes Diageo and signs major global Facebook ad partnership

By Gemma Charles, 08 December 11, 11:40

brands with the greatest number of Facebook fans. Alcohol brands presence on Facebook has been ... underage exposure to alcohol and beer marketing , adding that all content posted by the company's brands on Facebook is in line with the advertising codes and guidelines governing the communication of alcohol ...