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Industry bodies respond to Government plans to tackle binge-drinking

By Gemma Charles, 23 March 12, 10:52

The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid ... The plan, which is laid out in the Home Office's long-awaited alcohol strategy, will also consult ... beer is cheaper than water, it's just too easy for people to get drunk on cheap alcohol at home before ... to the alcohol strategy, Portman Group chief executive Henry Ashworth said: "For this strategy to be successful ...

Government targets beauty brands with body-confidence pledge

By Gemma Charles, 06 December 11, 08:30

Equalities minister Lynne Featherstone MP will unveil the pledge next year. It will operate in a similar way to the Department of Health s Responsibility deal , which targets obesity and alcohol misuse. The pledge strategy indicates a shift from more punitive measures Featherstone suggested last year ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...

Marketing industry steps up fight to keep self-regulation

By Gemma Charles, 19 October 11, 10:15

calorie intake and a healthy lifestyle'. In addition, alcohol industry body the Portman Group has ... of the alcohol-related Responsibility Deal. Under consideration is whether sponsorship deals should ...

Marketers prepare for impact of Bailey childhood report

By Gemma Charles, 07 June 11, 09:30

] as demeaning of women.' Alcohol ads are presently barred from advertising next to schools, but Guy Parker ...

Government relaxes Change4Life in-store marketing rules

By Gemma Charles, 04 May 11, 08:30

products have been excluded, as has alcohol. Change4Life sub-brands can be used on packs ...

Brand Health Check: Oddbins

By Rachel Barnes, 14 April 11, 09:00

alcohol and roll out their convenience-store formats. More than 80% of the specialist sector - among ...

Brands commit to public health responsibility pledges

By Gemma Charles, 15 March 11, 08:00

labelling on more than 80% of alcohol by 2013 is also pledged but this was a commitment made last year ... -wide level anyway'. Since September, five groups working on food, alcohol, behavioural change, physical ... groups, including Alcohol Concern, pulled out claiming that big brands had too much influence over ...

Fairtrade 'important' to 47% of UK consumers

By Ed Owen, 28 February 11, 10:27

alcoholic drinks will more than double to 57m, and sales of Fairtrade non-alcoholic beverages will increase ...

Change brewing at Starbucks

By Gemma Charles, 12 January 11, 12:00

executive of design agency The Partners. In the US, Starbucks has begun trialling alcohol in selected ... , is debatable. 'I can't see serving alcohol as a big future revenue stream; it has more chance with products ...