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Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

, however, is not without controversy. The month before Diageo inked its deal last year, UK charity Alcohol ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...

Online retail sales manage strongest growth in two years

By John Reynolds, 21 June 10, 02:13

Online sales jumped by 22% in May, according to new data, with large increases in alcohol ... appears to have had a positive impact for e-retailers." Alcohol sales leaped by 23% year on year ...

World Cup to benefit only a few retailers

By Joe Thomas, 04 June 10, 04:20

is an uplift of 5.2%, compared with 2009. In the alcoholic drinks sub-category, expenditure during June and July is set to grow by 7.2% ( 164m) with grocers using alcohol as a key footfall driver. The retail ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

into alcohol, but his measured responses took the sting out of the MPs' grilling. In the past year Diageo ...

Brands use festivals to reach the staycation nation

By Nicola Clark, 01 September 09, 05:29

, sporting festivals including LG Freeze and Boardmasters. For brands outside the alcohol sector ...

Google breaks $100bn brand value threshold

By Google breaks $100bn value threshold, 28 April 09, 08:30

was Vodafone, followed by Tesco and HSBC. It proved to be a good year for fast-food, cigarette and alcohol ...

Biggest brands: Top 100 global brands by value 2009

By Nicola Clark, 28 April 09, 08:30

such as fast food, cigarettes and alcohol. In line with this, McDonald's (+34%), Marlboro (+33%) Budweiser (+23 ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

High Commissioner 30-35 20-25 42 Wine: 2.3bn (+2%) With a 40% share of total alcohol spend, still wine is the biggest alcohol category. Last year more shoppers bought wine more frequently ... higher alcohol content than traditional bitters, which, in the new 'drink-aware' climate, could help ...