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What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

The Lionels. Here is a full list of all the category winners: Alcoholic drinks Miss Jones Co ...

Strange bedfellows

By Kim Benjamin, 08 June 10, 12:01

the alcohol-awareness charity's posters and banners by hotel pools and on coaches, while a Drinkaware website ... going bad, we hope that alcohol-related incidents will be reduced and guests will absorb responsible ... to promote and educate our customers on important messages about alcohol consumption,' he adds. According ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

into alcohol, but his measured responses took the sting out of the MPs' grilling. In the past year Diageo ...

European sponsorship body rejects Government claims on alcohol

By Joe Thomas, 11 January 10, 10:40

Report on Alcohol, released last week. ... -regulatory responsible marketing activity measures, "the complete picture of the alcohol sponsorship landscape is not fully represented by the report". According to Esa, the alcohol report principally focussed on alcohol ... to factor in other sports and other events like arts and culture which also rely upon alcohol sponsorship ...

Top 10 marketing moments 2009

By Nicola Clark, 15 December 09, 10:25

become ubiquitous, Diageo's legal action against Sainsbury's over its Pimm's-a-like alcoholic punch brand ...

Beer and pub industry slams Home Office plans to curb bad promotions

By Gemma Charles, 28 July 09, 05:15

code to curb irresponsible alcohol promotions as ‘ill conceived and untargeted'.

Biggest brands: Top 100 global brands by value 2009

By Nicola Clark, 28 April 09, 08:30

such as fast food, cigarettes and alcohol. In line with this, McDonald's (+34%), Marlboro (+33%) Budweiser (+23 ...

Consumer spend on leisure activities remains high

By Becky Wilkerson, 16 April 09, 10:05

proportion spent on goods has fallen from 65% to 47% in 2007. The amount spent on food and non-alcoholic ...

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

High Commissioner 30-35 20-25 42 Wine: 2.3bn (+2%) With a 40% share of total alcohol spend, still wine is the biggest alcohol category. Last year more shoppers bought wine more frequently ... higher alcohol content than traditional bitters, which, in the new 'drink-aware' climate, could help ...