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J2O

By Joe Thomas, 05 May 10, 12:00

J2O launched as an on-trade-only juice drinks range in 1998 to cater for consumers who wanted to avoid alcohol. Although launching in the off-trade a few years later, the brand's heartland still lies ... choices, who often settles for 'good enough' when making a non-alcoholic or refreshment selection ...

Pubs' natural premium

By Joe Thomas, 14 April 10, 12:00

The Feel Good drinks deal with pub company Orchid Group is an early indication that the UK's on-trade is starting to respond to consumer demand for healthier non-alcoholic offerings. Sitting alongside Britvic's J2O juice drink, the Feel Good Drinks range, which contains no added sugar or artificial ingredients ...

Brand Health Check: Champagne

By Jeremy Lee, 24 March 10, 12:00

money or given up drinking alcohol, but rather that they are scrutinising more carefully what ...

The Marketing Society Forum - Should charities use ads to compare themselves with each other?

24 March 10, 12:00

in every 1 raised goes directly to the cause, in the same way that the alcohol industry has to declare ...

Change we can believe in?

By Gemma Charles, 16 March 10, 04:00

-regulatory system and ruled out ad bans on alcohol and junk food. Plans to remove the policy-making powers of Ofcom ...

Don't be a code breaker

By Gemma Charles, 16 March 10, 12:01

introduced for alcohol five years ago. Claims such as that in Credit Agricole's ad, which depicts ...

Sector insight: Lager

By Jane Bainbridge, 20 January 10, 08:00

in an effort to balance out December's indulgences. However, the British public's alcohol consumption ... . The most recent headlines have focused on calls to ban alcohol advertising (Marketing, 13 January ... to it but this is just the latest of many pieces of official advice. From the concern about the alcohol content ...

Editor's Comment: Here's to co-operation

13 January 10, 12:00

restrictions on the way alcohol is promoted in the UK. ... in opposition to the committee's report, alcohol brands need to prepare for a much bigger threat. As we reveal in our cover story, drinks marketers could be facing a total alcohol ad ban unless they take ... to outlaw the promotion of alcohol. The other, more complex, option is to revise licensing laws or impose a ...