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AMBIENT MEDIA: What is ambient media

By RICHARD COOK AND TIM WOOLGAR, 11 October 96, 12:00

Ads on cows, bras at Battersea: is ambient media mere gimmickry or a good branding tool? Richard ... Ads on cows, bras at Battersea: is ambient media mere gimmickry or a good branding tool? Richard Cook and Tim Woolgar report Most people who think they know about ambient media will probably ... ambient media can be. If you ask whose name was on the jackets being worn by the cows you ll get your ...

Ambient: Centre of attention

18 January 06, 12:00

recognise ambient media's potential? Andy Fry reports. ... Ambient media has become such an established part of the marketing mix that the boundaries between ambient and traditional outdoor advertising are now so blurred that the term is almost unworkable. First used in the mid-90s as a catch-all term to describe novel forms of outdoor advertising, ambient now ...

MEDIA: MEDIA CHOICE; Ambient Media

By ALAN SIMMONS, 08 December 95, 12:00

ads are one example of a whole range of new media opportunities that we at Concord now call Ambient ... train operating out of Liverpool Street. Such ambient media seem to have little in common bar ... s Cathedral. No, what we are looking for in the new breed of ambient media are consistently campaignable ...

YMCA debuts direct and ambient campaign

By Becky Wilkerson, 02 April 09, 09:10

The direct mail drive, developed by charity fundraising specialists DMS, rolled out this week. It will be supported by ambient media in London, launching on 4 April, in the form of life-size silhouette cut-out boards representing homeless young people. The direct mail campaign asks donors to send back a personal ...

AMBIENT MEDIA: New Lads in Ads

By JOHN OWEN, 11 October 96, 12:00

Birds. Booze. More birds. In the caring, sharing 90s clients have woken up to the chance to exploit the failings of men behaving badly. John Owen asks if the new lad is here to stay

AMBIENT MEDIA: If you prefer your ambient media to be real

By SIMON MARQUIS, 19 June 97, 12:00

While technology creates new virtual ambient media opportunities, the only limits to the expansion ... While technology creates new virtual ambient media opportunities, the only limits to the expansion of real ambient media appears to be squeamishness over using environments that have never been ... -of-sale is justification for some ambient media. For others, the wit of the idea or the elegance of the connection ...