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John Smith's plans Liverpool takeover for Grand National day
in the form of racecourse signage and branding, race card ads and ambient media sites including two grandstand ...
Out of home top of mind
Clever ambient media is one of the few marketing channels that can still genuinely stop people ... that ambient media holds is that it can reach potential customers when they are at their most receptive - when ... Carlsberg's landmark 2007 ambient activity, when the lager brand scattered 5000 in 10 and 20 notes across ...
Andrew Walmsley on Digital: Connecting the dots
, ambient light - providing information that can supplement location data, which the phone's GPS can report ...
Ambient media suffers, but still offers targeted opportunities
LONDON - The recession has had a major impact on ambient media, driving down revenues ... the past decade, ambient advertising has become ubiquitous. It covers lavatory walls and fashion ... -turn in decades has cut a swathe through the ambient media sector, forcing some media owners out of business ... , managing direct-or of Table Talk Media and Bag Media, claims more brands are turning to ambient media ...
Andrew Walmsley on Digital: fate of newspapers may rest with e-readers
a page. It has no backlight and, like paper, relies on reflected ambient light. This means e ...
Tennis Foundation takes to the streets with Wimbledon campaign
LONDON - The Tennis Foundation has launched an ambient advertising campaign on footpaths to raise
Ford Ka targets youth audience as they 'have fewer credit problems'
.net. From here an application takes the user over interactive sites containing films, ambient and photos ...
Direct brief: London South Bank University launches campaign
London South Bank University is launching an outdoor ambient campaign to attract students
Samsung looks to pre-load HDTV sets with films
through DDB London to promote its Ambilight TVs, which emit ambient light around the screen to match what ...
Media: BBC puts mobile focus on sports
The relaunch of the site, which attracts more than 2.7m unique users a month, has come at the tail-end of the football season, but the BBC hopes to capitalise on the end-of-season jitters of fans who access results and match updates via their phones. The outdoor and ambient campaign, which runs into next month ...
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