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Ambient media suffers, but still offers targeted opportunities

By David Benady, 21 July 09, 08:30

LONDON - The recession has had a major impact on ambient media, driving down revenues ... the past decade, ambient advertising has become ubiquitous. It covers lavatory walls and fashion ... -turn in decades has cut a swathe through the ambient media sector, forcing some media owners out of business ... , managing direct-or of Table Talk Media and Bag Media, claims more brands are turning to ambient media ...

YMCA debuts direct and ambient campaign

By Becky Wilkerson, 02 April 09, 09:10

The direct mail drive, developed by charity fundraising specialists DMS, rolled out this week. It will be supported by ambient media in London, launching on 4 April, in the form of life-size silhouette cut-out boards representing homeless young people. The direct mail campaign asks donors to send back a personal ...

Branding brief: Pomegreat expands ambient range

15 July 08, 12:00

Pomegreat, the pomegranate juice drink brand, is expanding its ambient range with the addition of a

Direct brief: Grosvenor launches ambient media campaign

19 February 08, 12:00

Grosvenor, the property developer, has launched an ambient media campaign to promote its Grand

Media brief: Nickelodeon launches ambient ad campaign

07 November 07, 12:00

Nickelodeon has launched an ambient ad campaign across a network of 'sensitive floors' in four

Sector Insight: Ambient desserts - Convenience necessitates change

By Jane Bainbridge, 31 August 06, 12:00

is predicted over the next five years. Ambient desserts - those that can be stored at room temperature ... or microwavable containers. Ambient desserts are estimated to be worth £176m this year. While the sector's value ... - and now account for 12% of the market. Consumers cite their reasons for buying ambient desserts ...

Direct News brief: Save the Children uses ambient campaign

31 August 06, 12:00

Save the Children UK is using an ambient campaign by Proximity London to raise awareness

Ambient: Centre of attention

18 January 06, 12:00

recognise ambient media's potential? Andy Fry reports. ... Ambient media has become such an established part of the marketing mix that the boundaries between ambient and traditional outdoor advertising are now so blurred that the term is almost unworkable. First used in the mid-90s as a catch-all term to describe novel forms of outdoor advertising, ambient now ...