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Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

By Keith Weed, chief marketing officer, Unilever, 29 February 12, 08:00

consumers' lifestyles and behaviour. Developments in ambient technology mean that computing won ...

Radox in first brand extension under Unilever ownership

By Loulla-Mae Eleftheriou-Smith, 21 October 11, 11:35

which product is best suited for them and download "ambient music tracks" to help them relax. Cassie ...

Brand Strategy Analysis: Return to local government

By Jane Simms, 06 July 10, 12:00

in ambient grocery aisles is 'sporadic'. In fact, he cites Premier Foods, which bought many of Unilever's cast-offs, as 'the engine of power for ambient'. Maintaining a balance However, describing ...

Sector Insight: Soups

By Jane Bainbridge, 28 October 08, 08:30

market was worth 462m, according to Mintel, a rise of 4% on 2006. Ambient soup accounts for the biggest ... . Heinz leads the sector with a 32% share and dominates ambient sales, but it has expanded its presence ...

Biggest brands: Top 50 grocery brands by sales 2008

By Jane Simms, 23 September 08, 08:30

in ambient bakery, where value sales rose 10% in the year to 20 April; in savoury home cooking, which ... August. Total ambient groceries rose 4.7% and 8.2% respectively. Yet volumes have so far remained ...

The Marketing Profile: Simon Stewart of Britvic

By Jemima Bokaie, 24 June 08, 08:45

, the first ambient juice sold in plastic packaging. Earlier this month, the company unveiled Pepsi Xtra Cold ...

Piriton takes hay fever campaign to Chelsea Flower Show

By Alex Brownsell, 19 May 08, 02:25

LONDON - Allergy treatment brand Piriton is rolling out a five-day ambient campaign to run

Sector Insight: Frozen desserts

By Jane Bainbridge, 29 April 08, 02:30

254 253 264 277 282 -8.5 Ambient 175 176 175 174 174 176 -0.6 ...

Co-op to expand premium range

By Jemima Bokaie, 29 April 08, 08:43

The retailer intends to introduce 26 products across the fresh food, ambient grocery, soft-drinks, convenience and frozen-food sectors by June. It is also planning to add a further 50 products by the end of the year. The additional premium lines include Smoked Haddock Florentine, Irresistible Tomato Roast Pepper ...