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YMCA debuts direct and ambient campaign
The direct mail drive, developed by charity fundraising specialists DMS, rolled out this week. It will be supported by ambient media in London, launching on 4 April, in the form of life-size silhouette cut-out boards representing homeless young people. The direct mail campaign asks donors to send back a personal ...
The week in marketing
especially formulated for babies. It is the brand's first non-ambient product. - Man Utd tours work ...
Biggest brands: Top 50 grocery brands by sales 2008
in ambient bakery, where value sales rose 10% in the year to 20 April; in savoury home cooking, which ... August. Total ambient groceries rose 4.7% and 8.2% respectively. Yet volumes have so far remained ...
Corgi in carbon monoxide work
of the initiative break in September and will span TV, radio, outdoor, ambient, door-drops, press, inserts, online ...
Direct brief: London South Bank University launches campaign
London South Bank University is launching an outdoor ambient campaign to attract students
Greenwich seeks agency for sites
agency will be tasked with creating direct mail, ambient and poster activity. Promotional work ...
Direct brief: V to encourage volunteers with promotion
and ambient media.
Biggest brands: Top 20 grocery categories 2007
in the ambient bakery sector was driven primarily by brands such as Warburtons and Hovis adding more expensive ...
Network Rail revisits level-crossing drive
The campaign, which began in September 2006, discourages pedestrians and drivers from taking risks or misusing level crossings. The new activity, created by Iris, will span radio, press, door-drop, ambient and online communications. The below-the-line work, which breaks at the end of August, follows reruns of last ...
Marketing Society Awards for Excellence: Marketing a cause (not for profit)
as radio, digital posters, ambient and online activity. Of its core target audience, 63% strongly engaged ...
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