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Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

By Keith Weed, chief marketing officer, Unilever, 29 February 12, 08:00

consumers' lifestyles and behaviour. Developments in ambient technology mean that computing won ...

Editor's Comment: Have you missed the 2012 boat?

By Noelle McElhatton, 27 July 11, 12:00

of guerilla, stunt or ambient activity, however. East London in 2012 is likely to have more sponsor-cops than ...

John Smith's plans Liverpool takeover for Grand National day

By Gemma Charles, 28 March 11, 12:20

in the form of racecourse signage and branding, race card ads and ambient media sites including two grandstand ...

Experiential is dead...

By Mo Saha, 20 October 10, 01:16

We look to the lyrical wisdom of martial artist, philosopher and film-maker Bruce Lee and rapper/entrepreneur Jay-Z to nudge us through our thoughts on the future of our industry. Before we begin, though, we would like to retire the non-word experiential , along with those limping old-timers ambient media ...

Out of home top of mind

By Suzy Bashford, 21 September 10, 09:00

Clever ambient media is one of the few marketing channels that can still genuinely stop people ... that ambient media holds is that it can reach potential customers when they are at their most receptive - when ... Carlsberg's landmark 2007 ambient activity, when the lager brand scattered 5000 in 10 and 20 notes across ...