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Desirable associations

associations. 'The cost of broadcast sponsorship is rising. In the early-90s it was sold at a 90% discount ... with staff.' Taking over the sponsorship of a programme that has had a long-running association with a ... restaurant because of pizza-delivery company Domino's long-running association with the show on Sky One. A ...

Marketing Sponsorship Manual: Worthwhile associations

By Richard Gillis, 18 October 06, 12:00

year, and all the associations come flooding back. The most popular events attract huge crowds ... figures, more and more brands are seeking to associate with these events, creating the danger of clutter ... Orange Playlist was launched, the mobile-phone company has risen from being the network least associated ...

Ford bids to change brand associations

By James Quilter, 08 February 06, 12:00

. One aim of the campaign will be to move on older consumers' associations of Ford from 80s cars ...

Stella Artois' James Watson insists the brand has shaken off negative associations

By Gemma Charles, 18 August 11, 11:00

flowed from the lager brand's marketers since then as they bid to shake off the negative associations ...

DESIGN: The colour-coded secrets of brands - Unexpected colour associations can help a brand stand

By AMBER KEY, 06 January 00, 12:00

-Cola embodies the red-white combination. Colours derive their effect through lifelong associations ... and Egg, have also broken free of the standard colour shackles which are associated with their sector ... . Blue and black were found to be associated with authority and professionalism, but were also seen ...

DIRECT MAIL SHOWCASE: In association with Royal Mail

By Ken Gofton, 18 September 03, 12:00

Brands have used summer associations and traditions as a launching pad for DM pieces, reports Ken ... marketing campaign, conducted by Arc in association with Eurotunnel. "I think Fiat was bemused initially ... Caroline Parkes. "Creatively, it is about using wit and charm, associating Gordon's with sociability ...

Ants association

By LISA CAMPBELL, 05 March 98, 12:00

Anheuser-Busch is to continue the association of Bud Ice with the ants that featured in recent TV ... Anheuser-Busch is to continue the association of Bud Ice with the ants that featured in recent TV ads by sponsoring a colony of the insects on show at the Natural History Museum in Dundee. ...

The Automobile Association

By VICTORIA MEDHURST, 26 February 98, 12:00

The Automobile Association is reminding customers that it is both an insurance provider and a ... The Automobile Association is reminding customers that it is both an insurance provider and a breakdown service in a new campaign through HHCL s positioning as the fourth emergency service. Each of the five executions communicates a key benefit of the AA, such as its advanced new deployment system ...

NEW MEDIA: Associated relaunch

By LISA CAMPBELL, 18 February 99, 12:00

Associated New Media, the new media publishing division of Associated Newspapers, is relaunching ... Associated New Media, the new media publishing division of Associated Newspapers, is relaunching its search guide, UK Plus, on February 22. ...

Associated in contract launch

By Anne-Marie Crawford, 18 December 97, 12:00

Associated Newspapers is poised to move into the pounds 127m contract publishing business ... Associated Newspapers is poised to move into the pounds 127m contract publishing business with the launch of standalone division, Contract Mail. Associated is the first national newspaper group ... . It will initially use Associated journalists and be sold by the Mail on Sunday ad sales team. The newspaper group ...